Customer Relationship Management. For those that aren’t familiar with this term, it’s blindingly obvious that the we’re talking about the management of your customer relationships! Although, as you can surely imagine there’s a little more to CRM than just posting them a leaflet promising a 50% discount and free ice cream should you order before Christmas.
We’ve found that your CRM strategy can make / break a sales pipeline and that an effective and broad reaching CRM strategy is something that is now to be expected. We think it even looks bad if you neglect such an obvious opportunity to engage with your customers, I mean whoever heard of an e-tailer an email news-shot? Heaven forbid.
Therefore, whilst recognising the long term value of keeping existing customers and repeat business, as well as driving ‘Direct Markets’ which focuses on the acquisition of new clients, we can help you overcome this hurdle by delving in to your own strategy and turning this in to something that actually works. So whilst it’s all well and good maintaining a new business target, repeat business is where it’s at and CRM if underestimated is often the difference between a loss making and profit making business.
Communication with current customers helps to retain, satisfy, and ultimately encourage customer loyalty. Email Marketing will communicate customer value, and encourage repeat business. Relevancy increases response rates, we can design your email marketing strategy and manage the entire process from sending and management through to analytics and reporting, thus maximising your reach and business potential.
“Blogs” and “Discussion Forums” are where digital word of mouth makes a difference, and where chat and recommendations about brand or products are shared. Social Media encompasses the above and is a vital client / business dialogue channel that should not be ignored.
“Viral” enables the acquisition of further customers through the current user base relying on forward-ability factor of video creative.
Reward your loyal customers with discounts, and create incentives for them to repeat their business. Competitions are a great way to get consumers to engage with your brand message.