A fundamental part of any digital strategy, emci can launch your digital strategy skyward by reviewing your aspirations, breaking down any existing campaign and with our track record of structuring flawless and high performance campaigns, we’ll devise a way forward for your business.
Search Engine Marketing known as ‘SEM’, ‘Pay Per Click’ advertising or ‘Paid Search’ (PPC) is a highly effective and proven way to drive new business traffic to your website; you only pay for new leads.
emci utilise innovative techniques and 3rd party technologies to optimise search making it more cost effective for your business, with high conversion rates if a potential customer is already looking to purchase your service or product.
emci will take a look at your current PPC search campaign and optimise this campaign to increase revenue from your existing budgets, or we’ll start from fresh and manage your search activity from scratch.
Search engines such as ‘Google Adwords’, ‘Yahoo! Search’, ‘MSN Ad Centre’, ‘MIVA’, ‘Ask Jeeves’, amongst others, all work in the same way. One only pays when a customer clicks through to the advertiser site, not just for viewing and reading the text ad on the search listings.
Search Engine Optimisation’ abbreviated to ‘SEO’ is a natural or organic search method. Here at emci we develop your site to draw in natural traffic, which ensures free of charge search media. Paid search is put in place whilst search engines optimise and update to pick up your relevant text.