Social media, media for social interaction, uses highly accessible and infinitely scalable publishing techniques. Using web-based technologies to turn communication into dialogue, Social Media can transform your entire strategy and can in many cases be the engine room for entire businesses.
Referred to as consumer-generated media (CGM), social media utilization is the driving force for many businesses online strategy and takes a blend of technology and social interaction to drive new business through communication that would otherwise have never existed.
Many companies have never even contemplated the advantages gained through effective use of the many online social media platforms available, yet quite common to many of the successful online retailers out there who are regularly updating their company “blog” to communicate with their customers, they are using this two-way dialogue to report news updates, new product lines, industry news, customer feedback…all of these things equally as important and can inadvertently generate more business. This new form of communication targets your media and by building your own online community, and in turn you are building customer loyalty. By removing the faceless presence of a web page and by showing that there are human beings behind the screen, you are creating a bespoke platform to communicate with your customers.